Your Brand. Your Throne.
SERVICES.
They do not happen by chance. They are built with a clear vision, intentional design, and the right strategy to carry them forward. Our services are designed to give you all three. From defining your brand identity to creating the materials that bring it to life, we focus on solutions that elevate your presence and position you for long-term success. Every detail is considered, every decision made with your goals in mind.
Strong Brands.
Brand Foundations
What it is: Brand foundations define your values, vision, mission, audience, and market position. The core strategy your business is built on.
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Process:
Brand discovery session to define values, mission, and audience
Competitive analysis to identify market position and opportunities
Creation of your brand strategy blueprint
Deliverables:
Documented brand values and mission statement
Defined target audience profiles
Market positioning statement
Timeframe
~1 - 2 Months
Website
What it is: Your website is your brand’s digital headquarters. Where design, strategy, and storytelling meet to attract and convert your ideal audience.
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Process:
Site architecture planning for user flow and SEO
Wireframe and layout design
Development and content integration
Deliverables:
Fully responsive website (desktop, tablet, mobile)
Optimized meta titles and descriptions
CMS access and basic training
Timeframe
~2-4 Months
What it is: Visual identity is the complete set of design elements, logo, color palette, typography, imagery, that make your brand instantly recognizable.
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Process:
Creative direction development based on brand strategy
Logo concept creation and refinement
Selection of color palette, typography, and imagery style
Deliverables:
Primary and secondary logo files (multiple formats)
Brand color palette with usage guidelines
Font recommendations and licensing details
Image and texture style references
Timeframe
~1 - 2 Months
Visual Identity
Social Media
What it is: Social media branding is the creation of cohesive, engaging content and visuals across your chosen platforms to grow your audience and increase brand visibility.
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Process:
Platform-specific brand strategy creation
Content theme development
Template and asset design for consistent posting
Deliverables:
Custom social media templates (Canva or preferred format)
Content calendar framework
Social media style guide
Timeframe
~1-2 Months
Voice
What it is: Brand voice is the consistent tone, style, and language you use to communicate with your audience across all channels.
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Process:
Brand voice workshop to define tone and messaging
Identification of key phrases and brand-specific language
Application of voice to sample marketing copy
Deliverables:
Brand voice guide with tone descriptions
Messaging pillars and sample copy
List of approved phrases and taglines
Timeframe
~1 - 2 Months
Graphic Design
What it is: Graphic design is the creation of visual materials that communicate your message, strengthen your identity, and engage your audience.
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Process:
Creative briefing to align on goals and style
Concept creation and iteration
Final design preparation for print or digital
Deliverables:
Final artwork files in required formats
Print-ready and web-optimized versions
Usage guidelines for consistent application
Timeframe
TBD
REBEL BRANDING FORMULA
Dedicated to everyone with an R. B. F. I admire your stony exterior. It reminds me of a castle.
THE R.B.F.
Like many business owners who find themselves in a Real Branding Funk, our clients have often expressed to us that they committed several Rushed Branding Faux-pas. Perhaps you also fell victim to a Retro Branding Fad. Maybe you have been going along with a Relatively Branded Facade. I certainly hope that you aren’t dealing with a Risky Branding Failure. Whether your brand is half baked, or fully loaded, together, we can cause some Raging Brand F*ckery. Using the Rebel Branding Formula you will level up your branding game and finally give your RBF a rest.
What it is: The Rebel Branding Formula is our signature process for creating bold, strategic brands that refuse to blend in. It’s designed for business owners who want a brand that commands attention, and builds loyalty. We combine brand strategy, identity design, and real-world application into a single, streamlined process.
FACE IT.
WTF IS BRANDING?
To answer that we must go back to the beginning of the story…
Introducing our Faux Brand:
Moon & Mortar Co.
The Strategic Foundation — who you are, why you exist, who you serve, and how you're different.
1. BRAND STRATEGY
Moon & Mortar Co.’s Brand Strategy
Mission:
Empower modern witches to practice with intention & authenticity.
Values:
Integrity, ritual, sustainability, ancestral knowledge.
Audience:
Spiritual millennials, beginner witches, herbalists, & seekers.
Positioning:
A trustworthy, modern apothecary blending old-world magic with practical guidance.
Voice & Tone:
Mysterious, warm, poetic, and empowering.
The Tangible Personality. The complete set of elements that express your brand—visually, verbally, & experientially.
2. BRAND IDENTITY
Moon & Mortar Co.’s Brand Identity
Verbal Identity:
Tone of Voice: Poetic, wise, nurturing with a hint of mystery.
Tagline: “Brew with intention. Craft your power.”
Copy Example:
“Steeped in starlight and cedar smoke, this grounding potion invites stillness into your ritual.”
Visual Identity:
Logo: A crescent moon cradling a mortar and pestle.
Colors: Deep plum, moss green, bone white, and gold foil.
Typography: Serif font with calligraphic flair & clean modern subheads.
Illustration Style: Etching-inspired botanical sketches.
Packaging Style: Amber bottles with wax seals & parchment-style labels.
The Experience. How your brand lives & breathes in the real world; every interaction, product, & touchpoint.
3. BRANDING
Moon & Mortar Co.’s Branding in Action
Unboxing Experience
Dried lavender tucked into each order with handwritten thank-you notes in runes.
Website
Moon phase animations and spellbook style navigation.
In-Person Events:
Full moon gatherings and herbal workshops.
Instagram Reels
Potion-brewing rituals with softly crackling fire in the background.
STRATEGY BUILDS THE FOUNDATION + IDENTITY GIVES YOU A FACE & A VOICE + BRANDING BRINGS IT ALL TO LIFE.
It’s all coming together.
Every brand needs more than a logo—it needs structure, clarity, and soul. We offer strategic foundations, bold identities, and cohesive branding that moves with purpose. Our offerings are designed to give you all three, with options that flex to fit your journey.
SERVICE F.A.Q.
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We specialize in building bold, bespoke brands for female and LGBTQIA+ entrepreneurs. Our services cover strategy, visual identity, brand voice, website design, social media, and graphic design.
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We combine strategic clarity with a distinctive, unapologetic style. Every brand we build is designed to be unforgettable, rooted in your values, and positioned to stand out in your industry.
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Brand foundations include defining your values, mission, vision, target audience, and market positioning. You’ll receive a brand strategy blueprint that guides all future design and marketing decisions.
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We design logos as part of a complete visual identity package. This ensures your logo works seamlessly with your color palette, typography, and overall brand style.
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Yes. We can help refine your brand voice and write copy that aligns with your strategy so your site looks and sounds consistent.
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We primarily design on Squarespace, but we can also work with others depending on your needs.
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Yes. We offer retainer packages for ongoing design work, social media support, and brand management.
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Most full branding projects take 6–8 weeks from kickoff to delivery, depending on scope and feedback speed.
